Training for media interviews is essential for everyone who engages in social media, speaks to journalists, writes blogs or addresses groups. Why? Because how you are perceived, and what you say and how you say it is critical to your personal success and your company's success.


Get it right, and the people who matter to you will get the right message, loud and clear. Get it wrong, and you might set off a crisis or negative rumors. Lead. Speak with authority.
Donna FrancavillaCompany Founder, CBS Coorespondent, Award Winning Journalist, Media Utilization Expert
Well-trained media spokespeople appear natural, relaxed, authoritative, likeable, engaged, controlled and spontaneous. Even in crisis situations, they present the facts and tell their story convincingly and memorably – whether promoting everyday news messages, answering difficult questions, or managing a full-on crisis. There's no substitute for good media training.


Learn to craft quotable sound bites

Be a reliable source for reporters

Master non-verbal cues

Develop clear messages

Field difficult questions

How to use your voice to project confidence, authority, and control the pace of the interview

Deliver consistent messages across all media

Train executives and staff to handle any interview format: radio, television, print, web, over-the-phone, media conferences, live shots, live long and short form interviews

Learn what “rights” you have as the interviewee.

One Day or Multi-Day Training Sessions


How can you “take back” what you said?

Full-day training includes mock on-camera scenarios

How to mentally prepare

Crisis communications principles

Communications strategy

On Camera Training

How to best represent your own interests during an interview

Training offered at our location or yours