Training for media interviews is essential for everyone who engages in social media, speaks to journalists, writes blogs or addresses groups. Why? Because how you are perceived, and what you say and how you say it is critical to your personal success and your company's success.
Get it right, and the people who matter to you will get the right message, loud and clear.
Get it wrong, and you might set off a crisis or negative rumors. Lead. Speak with authority.
Donna FrancavillaCompany Founder, CBS Coorespondent, Award Winning Journalist, Media Utilization Expert
Well-trained media spokespeople appear natural, relaxed, authoritative, likeable, engaged, controlled and spontaneous. Even in crisis situations, they present the facts and tell their story convincingly and memorably – whether promoting everyday news messages, answering difficult questions, or managing a full-on crisis. There's no substitute for good media training.
Learn to craft quotable sound bites
Be a reliable source for reporters
Master non-verbal cues
Develop clear messages
Field difficult questions
How to use your voice to project confidence, authority, and control the pace of the interview
Deliver consistent messages across all media
Train executives and staff to handle any interview format: radio, television, print, web, over-the-phone, media conferences, live shots, live long and short form interviews
Learn what “rights” you have as the interviewee.
One Day or Multi-Day Training Sessions
How can you “take back” what you said?
Full-day training includes mock on-camera scenarios
How to mentally prepare
Crisis communications principles
On Camera Training
How to best represent your own interests during an interview