Media Training
Training for media interviews is essential for everyone who engages in social media speaks to journalists, writes blogs or addresses groups. Why? Because how you are perceived, and what you say and how you say it is critical to your personal success and your company’s success.
A well-trained media spokespeople appear natural, relaxed, authoritative, likeable, engaged, controlled and spontaneous. Even in crisis situations, they present the facts and tell their story convincingly and memorably – whether promoting everyday news messages, answering difficult questions, or managing a full-on crisis. There’s no substitute for good media training.
Get it right, and the people who matter to you will get the right message, loud and clear. Get it wrong, and you might set off a crisis or negative rumors. Lead. Speak with authority.
Media training includes:
- Learn to craft quotable sound bites
- Be a reliable news source
- Master non-verbal cues
- Develop clear messages
- Field difficult questions
- How to use your voice to project confidence, authority, and control the pace of the interview
- Deliver consistent messages across all media
- Train executives and staff to handle any interview format: radio, television, print, web, over-the-phone, media conferences, live shots, live long and short form interviews
- Learn what “rights” you have as the interviewee
Media training workshops include:
- Half or Whole Day, Conferences
- How can you “take back” what you said?
- Full-day training includes mock on-camera scenarios
- How to mentally prepare
- Crisis communications principles
- Communications strategies
- On Camera Training
- How to best represent your own interests during an interview
- Training offered at our location or yours
Media Workshop Course
Sign up for our 1/2 day or Full-Day Course, or consult with our firm for the best strategy to minimize the damage caused by the unexpected.