Crisis Communication Training
What should you do to prepare to handle a major crisis? What should you do when one unfolds?
A small team of senior executives should be identified to serve as your organization’s Crisis Communications Team and properly trained. Sign up for our 1/2 day or Full-Day Course, or consult with our firm for the best strategy to minimize the damage caused by the unexpected.
Ideally, the organization’s CEO will lead the team, with the firm’s top public relations executive and legal counsel as his or her chief advisers.
Most likely your in-house PR executive does not have sufficient crisis communications expertise, he or she may choose to retain an agency or independent consultant such as FSC with that specialty.