Media Training Review by Maryiln Caskey
My name is Marilyn Caskey.
I have been a leading Broadway actress and singer for 18 consecutive years. In addition, before and during my Broadway career, I have played leading and soloist roles in concerts and cabarets, classical theater and opera across the country. I have appeared in several national TV commercials.
Though I have preformed in front of millions of people, when asked to do interviews for radio, television and print, I would fall apart. A call from a publicity director made me feel faint and weak. The subsequent interview was even worse. I knew this terror of media was going to keep me from further success. I had to overcome it.
As luck would have it, I met and began working with Donna Francavilla, a media trainer and broadcast professional. I was very comfortable confiding my fears. I bonded instantly with Donna, and found her to be encouraging and nurturing.
We did practice interviews, and then did more interviews in front of a camera. We reviewed those sessions. As we viewed them Donna would point out positive attributes and make suggestions. Her helpful hints taught me some simple skills, which aided me in the interview.
Donna Francavilla accompanied me to my first taped on-camera interview after my training.
Besides being a delightful companion, which relieved the tension I was feeling, Donna gave me on-site corrections, as well as encouragement. I enjoyed the interview with newfound confidence.
I can't believe it, but I look forward to future interviews!
Donna is everything I was hoping for from a media coach and more. She is a veteran news correspondent who understands an interview from the inside out. She knows the objectives of the studio or network, the interviewer, the listener, the publicist, what others want to see and hear, and the most effective way to deliver that message.
I have continued working with Donna on a variety of media-related projects and I hope to have her as a resource for the rest of my career.
In the short time we have worked together, there has been new wind in my professional sails creating a positive, forceful and fruitful momentum.